The idea of landing pages started back in 2003 as a way for Microsoft to try to increase sales for Office. Fast forward to today and landing pages are used everywhere and for good reason. They help convert your web traffic into leads and then happy customers.
On this page, you’ll find an assortment of the best landing page builders available today. Some are cheap, some have all the bells and whistles, some expensive, and others up and coming.
Have a look, take a free trial, and see which landing page builder is best for your marketing needs.
Best Landing Page Builder Overall: Founded in 2012 by Tyson Quick, Instapage has quickly become what many consider to be the best landing page builder amongst many giants.
What makes them so good? Well for starters, Instapage creates landing pages with conversion based layouts. Meaning they’ve tested, tweaked, and optimized each of their landing page templates for conversions. They’ve taken a scientific method when it comes to conversions.
Connect landing pages to your ad campaigns and monitor the metrics on a beautifully displayed dashboard. Did we mention they have a heat map feature which lets you track your visitors movements to help increase conversions with A/B split testing?
Instapage is the real deal and best in class when it comes to landing page builders. If you’re looking for the best bang for your buck and are serious about taking your lead generation to the next level, Instapage is the way to go. Start your free 14-day trial and see for yourself.
Most Features: If converting visitors into leads and subscribers isn’t enough for you, and you want a landing page software that delivers easy integrations, a free flowing editor, and dynamic editing features, Unbounce is your weapon of choice.
Founded in 2009, the Canadian based software company offers over 100+ templates, allows custom Javascript, CSS, and HTML elements on any page, integrations with Zapier, Google Analytics, and many more.
If you’re looking for a landing page tool with all the bells and whistles at affordable price points compared to the rest of the marketplace, Unbounce is a top choice.
Unbounce pricing varies depending on what you’re looking for. They also offer a free trial if you want to test run the software before you buy.
Most Affordable: Leadpages is one of the most trusted and affordable landing page softwares in the industry. They’ve been around since 2012 and have done a great job evolving to cater to their more than 40,000 customers.
With Leadpages you’ll get a simple landing page builder. While the editor isn’t as free flowing as Instapage or Unbounce, you still have a variety of templates to choose from and many of the same great features.
A/B split testing, Stripe checkout integration to sell your products, SEO friendly pages, and of course tracking and analytics. Leadpages can even double as a full site builder. Check out their free 14-day trial and see if Leadpages is right for you.
Full Marketing Suite: Whether you’re an individual marketer, enterprise manager, small business owner, or spearheading an advertising agency, Landingi has you covered.
Considered by many to actually be the “LeadPages killer,” Landingi has been making quite a name for itself even though the name itself can be difficult to pronounce.
So what’s so great about Landingi? For starters, the platform is absolutely beautiful and the editor easy to use and downright pleasant to use. With over 40+ integrations, A/B split testing, 300 templates to choose from, and anti-spam features so you know you’re getting legit opt-ins, Landingi makes it’s case for one of the best landing page builders in the space.
Try Landingi for free with a 14-day trial.
Best for Businesses: HubSpot is a suite of marketing tools. It can be great for solopreneurs but seems to be a better fit for small businesses and enterprises.
But we’re here to talk about their landing page builder, which is included in their HubSpot Marketing Hub option.
HubSpot is essentially an all-in-one suite of marketing services. Landing pages and lead management is just the beginning. Which makes sense if you’re running a small business or enterprise.
Rather than having your leads come in from software A and then needing to integrate it with software B, which then connects to software C, it pretty much gives you an option to do everything in one convenient space with tools that actually work.
Create a free account today and see if HubSpot works for you.
Landing Page Builder for WordPress: With over 340+ templates to choose from, OptimizePress is a monster of the industry. They’ve been around for over six-years and have come a long ways since OptimizePress 1.0.
OptimizePress is a landing page builder for WordPress and is installed as a plugin. From there, you’ll be able to create beautiful landing pages right from your WordPress dashboard.
It’s easy to use, have great integrations, and has the capability to create membership sites if that’s what you’re looking for.
While they don’t offer a free trial, they do offer a 30-day money back guarantee on all of their plans. When compared across the industry, their prices and the product rock. A great bargain for a great software.
Good Landing Page Builder: LanderApp offers a free version to create landing pages in a matter of minutes. Upon sign up you’re guided with some pretty easy to follow steps on how to create your landing page in minutes.
They give you a good amount of categorized templates to choose from and have a really easy to use editor as well. The typing to replace the text is a little funky as you can’t really see what your text is turning out to be because a separate text editor pops up covering the section you’re editing.
Aside from that, LanderApp comes with everything you’d expect from a landing page builder. Great support, autofill forms, timer countdown, email integrations, confirmation pages, analytics tracking, and payment integrations with PayPal.
While they do offer a free version, your pages will be hosted on LanderApps site, and branded with their company logo as a large footer on the page.
With over 1,500,000 users and counting, LanderApp is a good choice to create your landing pages and offer great prices as well.
Easiest Page Builder: WishPond is a suite of marketing tools, Canvas being their landing page builder. They cater to small businesses, enterprises, and solopreneurs. They dub themselves as the ‘complete platform for marketers.’ While the claim is a bit far reached, thousands of happy customers of all business sizes agree with them.
Let’s talk about Canvas, WishPonds landing page builder. It’s clean, simple, easy to use, and can integrate with third party conversion tracking softwares like Google Analytics, Facebook Ads, and Google Adwords. Just a few simple clicks and you’re all connected, this is very impressive considering tracking is usually something marketers struggle to integrate.
This alone sets WishPond Canvas apart from the competitors. WishPond currently offers 14-day free trials. You can schedule a date and time to chat with a consultant to book your complimentary demo.
All-in-one Marketing Toolbox: Sendinblue focuses more on email marketing, sms marketing, engagement. But in order to get this information, you’ve got to have quality landing page builders and analytics software included.
This is where they integrate their landing page software in the form of applications that you can install on the sendinblue platform. While there isn’t a free trial to test out the landing page builder, if you’re going to be doing email marketing, Sendinblue makes it easy for you to import your existing contacts and start using their platform immediately.
While there aren’t as many landing page templates as I’d like and the tutorial videos can seem a bit dragged out and boring, I really do like the SMS marketing integration. Imagine that, being able to send SMS follow ups from one platform, that’s pretty cool.
Sendinblue offers a free account for up to 300 contacts, unfortunately you won’t get access to the landing page builder. If you want access, you’ll have to sign up for a paid plan. Upside is you go from 300 contacts to unlimited and get access to the landing page builder, along with priority phone support and various other features.
Create and Sell Online Courses: Kajabi is more than your every day landing page builder. It’s a downright monster when it comes to creating a course, capturing leads, and hosting a course all in one space.
A/B testing, real time analytics without having to integrate third-party softwares, and your own members area to host your course. It’s all in one convenient space.
Kajabi has been around for over 10-years and has over 50,000 customers who have generated over 1.5 billion dollars on their platform to date. The numbers are absolutely insane.
If you’re looking to use your landing pages to create pages that flow effortlessly into an online course you want to create and sell, Kajabi is a great platform for accomplishing that.
Their pricing does come at a premium but you definitely get what you pay for. Try out a 14-day free trial with Kajabi today and see if it’s right for you.
Keap is Confusing: There’s an explainer video featuring what seems to be Keap employee’s trying to explain what Keap is. In short: They’re a sales ‘Octopus’ or a sales and marketing ‘Squid.’ To put it plainly, Keap is so downright confusing that it’s even difficult for them to explain what they are.
Company identity aside, Google lists them as an email-marketing company that also offers sales software to help with the customer lifecycle. So what are they doing here on the landing page builder page?
Well, you can’t have email marketing without landing pages, and Keap offers some decent landing page software. While they tend to have their tentacles on the entire sales process as a whole, you can get some decent landing pages created with them as well.
If you’re a small business owner or enterprise, Keap is a good option to check out. On the other tentacle, if you’re looking to simply create lead capture pages, generate leads, and maintain contact with your customers to serve them products on a budget, you’d be better off with InstaPage or one of the other options above.
All-in-one Marketing Software: Kartra is all of your commerce handled in one online platform. It’s email marketing, list building and landing page creation all in one space. The software was designed specifically for online marketers who want to scale their business on one convenient platform.
They off a ton of very modern looking landing pages, fast loading times, and you can even host your videos on Kartra’s platform as well. Great price points make it even more attractive.
Kartra offers a 14-day trial for $1, which comes out to about $0.07 cents per day. Worth checking out if you want an all-in-one marketing software.
Email Marketing Software with Great Landing Pages: While ConvertKit is technically an email marketing software, their landing pages are very modern and more importantly ver easy to set up.
I wanted to include them on our list of landing page builders just in case you’re brand new to email marketing and want a simple to use platform to get started.
They offer a freemium package at $0 per month. Seriously, it’s free. The package includes most features including in ConvertKit for up to 100 subscribers and you can unlock an extra 100 subscribers to your account for each person you refer to create an account at ConvertKit.
And if you think you’re going to capture more subscribers with ConvertKit’s beautiful landing pages, you can always go for one of their paid options starting out at $29/mo. Create an account today or check out the review first to see what’s included.
ClickFunnels Killer? Brought to you by Mike Filsaime and John Cornetta, GrooveFunnels takes subtle jabs at ClickFunnels as “the other guys” in their promotional video. While I’m not a fan of the business practice, it’s really hard to ignore the price point and software.
GrooveFunnels is a software suite and GroovePages is the actual landing page builder. You can integrate your own email marketing service provider with GrooveFunnels or you can sign up for GrooveMail and have it all in one place. You get access to over 124+ landing page templates when you sign up for a paid account.
Is this the absolute best landing page builder? No. Is this a ClickFunnels killer? In my opinion, no. Currently GrooveFunnels only offers a lifetime membership which gives you access to their full suite of softwares which is one heck of a deal.
All-in-one SEO Powered Landing Page Builder: DropFunnels are definitely the new kids on the block when it comes to landing page builders. The approach they’re taking is very unique as it’s one of the only (if not the only) funnel softwares built on the WordPress CMS.
Which is pretty cool considering you can create a funnel functional website, blog that’s optimized for SEO without all of the extra SEO plugins, featuring all the capabilities of a fully functioning sales funnel.
While their editor could still use a little bit of work, the overall concept is great and I think the software will continue to improve over time.
For marketers who enjoy the aspect of blogging while simultaneously wanting funnel building and membership site capabilities without all the extra costs or extra plugins you’d usually deal with on WordPress, DropFunnels is definitely a great choice. Check out DropFunnels and try their free 14-day trial today.
Marketing Funnels at a Premium: Want one of the most popular marketing softwares available on the market? Well, you’re going to pay a price for it. Starting out at $97/mo is ClickFunnels by Russell Brunson.
Considered by many to be the MLM (multi-level-marketing) of marketing funnel softwares, ClickFunnels is packed with a lot of great features and has a great visual drag and drop editor.
Each step of the funnel you’re creating is neatly displayed on the left hand side, email integrations to your favorite apps are easy to set up, and the basic ClickFunnels account comes with 3 payment gateway integrations to accounts like Stripe and Paypal. They even have a ClickFunnels WordPress plugin so all of your landing page designs can easily be self hosted on your website.
While the software is great, prepare to be bombarded with tons of retargeting advertisements for marketing books, courses, and masterminds all included as up-sells to get you to invest in another ClickFunnels product or conference.
If you want a simple landing page funnel without all the extra noise, ClickFunnels is not for you. If you want all of what I mentioned plus a lot more opportunity to learn marketing and with a huge community, then ClickFunnels is a great choice that comes at a premium.
WordPress Landing Page Builder: BeaverBuilder is a WordPress plugin that gives you the capabilities to design and build a website from scratch. It also serves as a landing page builder and like many other’s, you’ll have to connect a third-party email marketing service to capture your contacts.
If staying entirely on the WordPress CMS is something you enjoy, then BeaverBuilder is a great plugin that will get the job done.
BeaverBuilder comes with 16+ landing page templates with the plugin and if that isn’t enough, you can always purchase an add-on from say UltimateBeaver, which would then give you an additional 300+ web design templates to choose from.
The landing page templates they do have do seem a bit outdated, so unless you’re a web designer or have another design template to choose from, selecting the right font sizes, spacing, and designing overall can be a pain if you especially want to create pages that convert.
Pricing on the other hand is super affordable and is billed annually. So in terms of best bargain for your buck while staying on WordPress, it’s a great choice. Compared to the rest? Good at best.
