When you hear the word “Kickpages,” your first reaction might be confusion. After all, the software behind the brand doesn’t have the same recognition as others.
That being said, other sites are also in a similar state. Sites like GrooveFunnels and ConvertKit are still in their early stages compared to giants like HubSpot.
So, is Kickpages a platform destined to take on giants? Let’s find out in our review.
What is Kickpages?
- Alt: Kickpages home page screenshot
KickPages was founded in 2018 by Martin Crumlish. Based on its about page, it has a global design and development team. According to the founder, the platform was made because others were too expensive or lacked features.
Usually, I’d use third-party resources for some additional research. But honestly, it’s hard to find anything.
There’s a website referencing “a” Martin Crumlish. This gives us an idea of some of his experience and qualifications. But there’s no confirmation that these are the same Mr. Crumlish.
Looking elsewhere (including the abandoned Facebook page) led nowhere. The three total posts date back to 2019. The one thing we can tell is that the creators are from Ireland.
Thankfully, their blog is active, so they have kept the project alive in some ways. However, this landing page software feels like stepping into a haunted house. I’m unsure what to expect (which worries me a bit).
It will take some digging to determine whether this tool is a diamond or if we need to rebury the project.
Who is Kickpages best for?
Kickpages is best for solopreneurs to small businesses who want an inexpensive Clickfunnels alternative without the high price tag. Because of the unusual marketing choices of the company, choosing this business comes with a degree of risk.
Because of their lack of marketing and interaction, there are some concerns that this is a dead project. The contrary to this comes from their blog, where they announce adding templates over time. Besides that, the company behind Kickpages doesn’t appear to be moving.
But the tools themselves are pretty solid. If you are willing to take a bit of a risk that the site might go down at some point, you might find value there.
Kickpages pros & cons
- Easy to view connected pages and use links to bring them together
- Navigating the page builder is incredibly easy
- Building your pages is incredibly simple
- Course building is simple and dynamic
- Unproven background
- Lack of public presence is concerning
- Tutorial resources are still under construction
- Page builder is cluttered and has pointless menu items
- Site builder uses a grid-based building system, which is somewhat restrictive
- No layout blocks to start with a blank design
- No integrated email marketing features
Kickpages pricing and plans
- Alt: Kickpages plans and pricing
Kickpages lets you choose between one of three plans. With all plans comes the choice between monthly or annual payments. You also get a 14-day free trial to test these plans out.
Even if you pay for the first year or month, you get a 30-day money-back guarantee. Kickpages is a no-risk try, so it’s worth experiencing yourself.
If you decide to pay, below are your three options.
The Starter Plan
The Starter Plan costs $47 per month (or $456 annually). Here’s what you get for choosing this plan:
- 100 pages and templates
- Ten projects and custom domains
- 100GB of bandwidth
- Unlimited page limits
- Up to 10 thousand leads
- 100 design blocks
These features are pretty standard for an entry-level plan. But the greatness of this model comes from its focus on you acquiring customers. You don’t have to worry about overspending to get visitors with unlimited visits.
The Pro Plan
The pro plan costs $97 per month ($996 for the yearly plan). At this level, Kickpages quickly jumps to offering unlimited things. Here’s the breakdown:
- Unlimited pages, projects, custom domains, page visits, and leads
- Access to all design blocks and templates
- 200 GB of bandwidth
- Three sub-users
- Can export pages
With the number of unlimited things, you can get a lot of value out of this plan. Its more unique offering is access to unlimited domains, which is not commonly available through other providers.
The Agency Plan
The Agency Plan costs $197 per month ($1,992 annually). As you might expect, you keep the unlimited items from above. The main reason for choosing this plan comes from being able to create ten user accounts. You also get 300 GB of bandwidth.
This review will take a closer look at the pro plan.
Getting started with Kickpages
- Alt: Kickpages dashboard
Kickpages is similar to how most dashboards look like. It provides data on your traffic and revenue alongside links to different learning resources.
Kickpages university is the name of their educational resource. However, the learning resource isn’t available as I write this.
- Alt: Kickpages university is coming soon
My big concern with Kickpages
Now, knowing that updates are coming is reassuring. However, there needs to be more information on this. Kickpages has no social media presence beyond an abandoned Facebook page. When I started digging through the blogs, there were also no announcements on Kickpages 2.0.
Besides some general guidance and a few template releases, Kickpages feels like a ghost town. Typically, landing page builders like this are about pounding the digital pavement and posting on social media daily.
The lack of updates might signal they are gearing up for plans. On the contrary, there’s no evidence that Kickpages will be around for the long term.
To address this concern, the owner can use their digital channels. Regular updates on upcoming plans reassure users that there’s a future for this marketing tool.
Creating a site on Kickpages
Clicking the big “create project” button gets you started with Kickpages. From here, you have three options: a regular site, a membership site, or a marketing funnel. We will begin with a standard site, which asks you what to name the project, how many pages it will be, and if you’d like to add a tag for sort purposes.
Once you get through this initial stage, you are invited to name your first page. You can then choose from one of the 1000+ page templates according to what’s available in the pro plan.
Immediately, I’m noticing some discrepancies, as the number of templates you get is just around 500.
- Alt: Kickpages showing 559 content templates
There could be more templates elsewhere, but this seems misleading. But we’ll judge that based on what we find under other project pages.
For now, select the templates you want before moving on to the page editor. The last page will confirm your selection before you hit the “create” button.
- Alt: Kickpages page creation confirmation screen
Using the Kickpages drag-and-drop editor
- Alt: Kickpages page builder
The page builder smacks you in the face with how much you see on one screen. The clustered environment is a bit overwhelming.
The amount of screen space they’ve devoted to tools takes away from the desktop view. In this way, your work environment is somewhat distracting.
Navigating the page-building software
Because everything is in your face, navigation is straightforward.
The left-hand bar contains elements, templates, and blocks.
Elements refer to the smallest building blocks of your website (such as headers, text, images, and videos). There’s a healthy amount of page elements here, letting you build an engaging website.
You also get templates, which are identical to the page templates you reviewed earlier. If you want to start from scratch, select something from this menu.
Finally, blocks are individual page sections within the templates. They contain various combinations of elements and design choices. This is where Kickpages might justify its 1000+ templates.
The top menu lets you switch between pages (without leaving the editor), preview desktop and mobile versions of your site, save your progress, publish your project, and download it.
The right-hand menu contains your settings, the undo/redo buttons, a button to delete the entire site, and a sign-out button. The “inspector” refers to the style options and general you get from clicking on different website elements.
The media gallery is my favorite part, as it lets you access your images and videos. Other builders would generally have you pay extra for this tool.
My least favorite part refers to the meaningless menu items. The inspector button is worthless because that menu opens automatically when you click any page element. Also, why would you need to sign out from the builder page?
You could de-clutter this menu by moving the undo/redo buttons and settings buttons. You could also move the clear button under settings and the media gallery to the top. Removing the right-hand menu would add some new screen space.
Adding elements and editing elements on the page
- Alt: Page builder – detailed edits
When adding blocks and elements from the left-hand menu, you drag them onto the main screen. Dragging a template onto the editor will replace the entire screen.
If you want to edit page elements, you click on them, which causes a detailed edit screen to pop up (see the image above). The detailed edit screen adds a bit more clutter but provides excellent editing options. In the example above, you can add a video URL, change the width, and set it to autoplay.
You’ll also notice it uses a grid-based building system, meaning that your new items are placed relative to your current items. The odd part about this is that there are no layout blocks. So, if you want to add a blank layout to place elements as you wish, you can’t. You can start with a blank page, however.
When adding buttons, you can choose to assign specific link types. These can lead to external pages, internal pages, pop-ups, or different areas inside the same page. This is how you connect different pages. You’ll need to publish the page to use internal linking.
- Alt: Editing button settings on Kickpages
When adding forms, the information you gather is sent to the leads page. You can also change it to a password field or make it a required field. Not sure why you would need a password field here (these pages don’t connect to your membership site).
Using the Foundry to build page templates
- Alt: The Foundry – creating custom templates on Kickpages
One of the more unusual features of Kickpages is the foundry. This is a way to assemble blocks in a much faster format.
The standard page builder has a lot going on, which makes it somewhat slow. The foundry seeks to solve some of that problem by letting you order your pages by blocks. This way, you can load the page and reuse it for later.
This tool is something you can only find by scrolling down the navigation bar and clicking “tools.” So, it’s a bit out of the way. The fact that there isn’t a button for this in the main page builder is a bit weird.
Is the page builder good?
The page builder is pretty solid, making this comparable to ClickFunnels. My big gripe with it comes back to the clutter, which makes it hard to focus on your project. Another issue I had was the lack of blank layouts.
But I wouldn’t call these two issues a total deal breaker.
In one area, it’s better than some builders because of its organizational capabilities. You don’t have to worry about sorting by automatically starting with multi-page creation. It’s a great way to solve my biggest problem with Landingi.
Building a membership site on Kickpages
- Alt: Membership site-building on Kickpages
Like building a standard site, the membership site builder starts you with basic information. The site runs on the assumption you’ll be providing video courses, which is explained by it requesting a content page video URL right away.
You also get the option to choose between multiple templates. As you might expect, there are fewer templates than through standard site-building.
- Alt: Choosing your membership site template on Kickpages
Once you pick your template, you can create multiple membership levels. These levels can sort through different types of content and who gets access to them. For example, you might have an entry-level course vs. the more expensive mastermind course.
Once you confirm the information on the last page, you can go back to the standard page editor. Since both use the same system, we won’t delve into course building.
However, this tells us that you don’t have to marry yourself to video-based content. If you want to include PDFs or text on the page, you can do that instead.
So building a course is simple and dynamic, making it easy to get your site up in a matter of moments. But what about funnel building?
Building a sales funnel on Kickpages
The only difference between standard and funnel pages is that one leads to gathering information and the other leads to making a sale. So, you’ll find the process for producing a funnel identical.
The only difference is the two additional menu items: product creation and payment integrations.
Kickpages will let you provide a URL to link your customers to the product. You also set the price for one product (or multiple products) on the same page. The pricing of this is limited to USD.
Your payment gateways of choice are limited to PayPal business and Stripe. Both are standard and accepted payment gateways. You’ll find nothing special here.
Once you create any pages, you’ll have the option to access a page dashboard. The funnel page contains the most information because it’s the only page where you collect payment data.
- Alt: project dashboard after building a funnel site
On this dashboard, you can do the following:
- Add, remove, or edit your pages
- View the connections between pages (under builder)
- Check the analytics and revenue of your sites and pages
- Check your forms and the data gathered
- Activate, deactivate, and edit your products
- View your transaction history
- Setup an autoresponse email (like a receipt or a thank you email)
- Track your payments and other integrations
Using the manage tab on Kickpages
As you look down the dashboard navigation, you’ll see an area for assets and a “manage” tab.
Assets refer to your digital files and templates. You can add images and save user templates for your website. Kickpages will not host videos for you. You can sort these digital assets and templates under the collections tab.
Below is the manage tab, which contains a random assortment of things. Here’s the breakdown:
- Co-projects – A menu that contains collaborative site-building projects. Ideal if you are sharing information with a client or a fellow marketing team.
- Archive – A collection of depreciated or unused projects.
- Integrations – A list of payment, CRM, and email marketing platform integrations.
- Leads – A collection of customer data from your forms.
- Categories – A way to sort your sites.
- Coupons – A way to generate coupon codes for your sales funnels.
The “manage” tab feels like a grab bag of everything. But, whatever is here is helpful for organizational purposes.
It’s worth noting that there are a below-average number of site integrations here. However, with Kickpages only being a few years old, it works with some powerful tools.
- Alt: Kickpages integrations page
Accessing your account settings
Below that, you’ll see the option for general account settings. Here’s what you can expect from each menu item:
- App settings – Has adjustments for the subdomain, autosave features, and email notifications.
- Users and User Roles – This lets you add users and define their roles
- Domains – Stores your custom domains to apply them to websites
- Published pages – A list of pages that you’ve clicked the “publish” button on
The most helpful feature of this list is the ability to create different user roles, connect them to users, and send them an email to give them a subaccount.
The roles you can pick give them the same general access as yourself (minus account and billing details). You can also limit their access not to see these sections or give them view-only permission (ideal for providing clients site views without having them run off with the goods).
- Alt: Creating team members and their roles on Kickpages
What do users say about Kickpages?
From the 16 reviews across Capterra, G2, and Facebook, Kickpages is a flawless page builder. But there need to be more reviews to get a consensus. So, in reality, Kickpages seems to have few users.
Most of these reviews come during their marketing push (around 2019 to 2020). But because of some distractions, the company has dropped off the map.
Is Kickpages worth the money?
With a general review, it’s clear that much love and thought went into the Kickpages toolset. It has good organization, decent page editing, and simple integrations. But in determining if it’s worth the money, there are some significant issues of confidence.
The lack of social presence tells us that the owner might not be engaged with the project. Perhaps another, more lucrative project has come up, or the company is gearing up for another marketing push. The complete lack of information to the public doesn’t fill business owners with confidence.
Because of this, it’s hard to say whether Kickpages is worth the money. There’s a certain degree of risk with choosing them, as it feels like the website could go down any day now.
But honestly, I’m hoping I’m wrong on this and the love put into the builder goes somewhere. I wish Kickpages and its staff the best of luck with their future endeavors.