In the world of landing page builders, many options exist. ClickFunnels, HubSpot, Sendinblue, and DropFunnels are all kings in their respective areas. But for many business owners, paying for these services is quite a challenge.
Enter Lander, arguably the cheapest landing page builder you can pay for.
From a general glance, Lander feels like the Wish.com of landing page builders. After all, no other page builders start at $16 per month. At least, if you don’t count Beaver Builder or OptimizePress (which requires you to have a WP site).
But, if you’ve ever bought something from Wish.com, you know these things can surprise you. So, is the cost of Lander equal to the quality, or is there something worth finding here? Let’s find out in this Lander review.
What is Lander?
Lander is a landing page builder owned by an unidentified person. Their advertised products include landing pages, templates, and A/B testing.
The company claims to have over 140 thousand customers, over 80 million landing page visitors, and over 290 thousand landing page customers. Most of them are likely seeking a cheap page-building alternative.
As of this review, Lander’s site owners seem to have forgotten their SSL certificate:
Whoops.
Well, that doesn’t fill my heart with confidence. But this says nothing about the tools. So in the interest of a fair review, let’s dig into what they’ve got.
LanderApp Pros and Cons
| Pros | Cons |
|---|---|
| Cheapest Landing Page Builder On Market | No SSL (Security Risk) |
| Drag and Drop Interface | Limitation on Traffic |
| Free Form Editor for Creativity | Few Templates (Poor Designs) |
| A/B Testing With All Plans | Few Web Elements for Customization |
| Additional Editing Available for Mobile | Pages Not Automatically Mobile Ready |
| No Table Editor for Pages | |
| No Way to Get More Visitors |
Lander pricing and plans
Lander offers two different pricing options. In both cases, Lander offers a 14-day free trial.
You’ll also find out that the company REALLY wants you to sign on for a whole year.
The Basic Plan
The Basic Plan is sold for $49 monthly or $192 annually. The yearly plan averages $16 per month, a hefty discount.
Here are the features you get with this entry-level plan:
- Five thousand visitors a month
- Three custom domains
- Facebook landing pages
- SSL encryption (ironic)
- A/B testing features
- Email marketing integration
- Email customer support (no live chat)
- Can add custom code
The Professional Plan
If you want a bit more from your builder, you can pay $99 per month (or $996 annually) under the professional plan. Here’s what you get for this one:
- 25 thousand visitors per month
- ten thousand custom domains
- Webhook, Zapier, Marketo, and Salesforce integrations
- Dynamic text replacement tools
- Live chat and technical support.
At $90 per month, this makes the site more comparable with top-tier brands. The visitor limitations behind each plan also might cause you to hit a wall quickly.
Landingi solves this problem by letting you buy more visitors. But Landerapp doesn’t offer the same solution, shutting you down after exceeding these limits. A third unlimited plan would be nice.
Getting started with Lander
When you sign up for your free trial, you aren’t required to fill in a payment card. This is great, as the lack of an SSL certificate makes me nervous.
Lander throws you right into things, starting with a short video tutorial. Clicking the “new” button in the upper-left will get you started.
Selecting from different page templates
Lander starts you off like all builders do by letting you choose from different templates. The templates you get from Lander vary in quality. You also only get a few options for templates, sorted by seven different categories.
There is a beta builder you can access that provides a few more options and is said to be faster. However, to get an authentic experience, we will stick with the standard builder.
Navigating the landing page builder
Compared to other builders, Lander has decided to put most of its tools on the right side of the screen. Much like Kickpages, this leaves the interface feeling a bit cluttered. But it is easy to navigate.
The top navigation bar contains your save, preview, undo/redo, grid, duplicate, and send forward/backward options. Sending things forward or backward helps with layering, which can help with dynamic designs.
The tools menu contains all your basic website elements like text, buttons, videos, and lines. Scrolling down will reveal social buttons (like for sharing) and advanced buttons related to map data, timers, custom HTML, and PayPal links. Other page builders have far more options, but all of your basics are here.
The far-right menu contains your website or page element properties. There is surprising customization here, given what you pay for. Meanwhile, the goals tab reminds you of your goals for the page, like getting someone to fill out a form or make a purchase.
Adding and editing elements
To add elements, you drag them onto the page. Editing them is also simple, as you can click once for the object properties and click twice (or click the pencil icon) to see the contents.
Whenever you edit the contents, a new window will appear either on the top or in the middle.
The most surprising part of this editor is the ability for freeform movement. Dragging different objects around the page isn’t constrained within a grid. This is a feature you would expect from far more expensive builders.
You’ll want to look for “general” settings under your properties window to make the buttons and forms actually do things. The only option is to connect it to a URL, which can lead to a download, an external website, or another page to create a funnel. You can also add the same process to your forms.
Once you are, click the finish button in the upper-right corner.
Advanced tools on the landing page dashboard
Once finished with the landing page, you can move on to the dashboard. The dashboard has some surprisingly helpful features.
Lander’s A/B testing tools
The most useful of these features is A/B testing. By clicking “new variant” at the top, you can create a different version of your page. A/B testing is often the cornerstone of successful marketing campaigns.
The information you get on your testing is basic but easy to understand. You can also easily control the traffic split by changing the top bar. You can even decide to create a third variant page.
Creating your confirmation page and mobile page
Scrolling down reveals that you can create a confirmation page (or a thank you page). You also need to create a page for mobile users. The mobile page will be based on your prior template, but it does make it clear your page isn’t adaptive.
The mobile editor is identical to the standard editor, the only difference being your available page width. This means there is no way to view your page in tablet mode, which alienates some potential customers.
LanderApp Integrations
You can integrate your landing page with many pages and marketing platforms. These include Email, Doppler, Mailchimp, Facebook, and Zapier.
This is where the “Facebook landing page” feature comes in, as you can share your landing pages directly to the social media platform. Everything else indicates there are fewer integrations than other builders. The one integration type they are missing here is for webinars.
Welcome emails
The last feature you get is automatically sending your new lead a welcome email. This sends a welcome email to your customer when they fill out a form, which is the only form of automation you get.
The editor is a bare-bones text editor, so don’t expect fancy design features. Sendinblue sets the standard for email editing in the industry.
Because Lander is cheap, there are no additional email marketing features. Instead, you should consider MailChimp or ConvertKit if you want email marketing. But, for what you get, it’s surprising to see any automated features.
FAQs (Frequently Asked Questions)
oes LanderApp offer any pre-made templates?
Yes, LanderApp offers a variety of pre-made templates for landing pages, pop-ups, and sticky bars. They also offer a drag-and-drop editor for customizing templates.
Can I use LanderApp with any website?
Yes, LanderApp landing pages can be integrated with any website, including WordPress, Shopify, Squarespace, and more.
Is Lander worth the money?
Because Lander is so inexpensive, it being worth the money is purely based on how you can use it. Because of the hard visitor counts, this is too small for most businesses. Even solopreneurs might run out of space before long.
Lander could benefit from adding a third tier with more visitors. Even better, they could add a tier with unlimited visitors. But instead, its current format is severely limiting, which makes this unsuitable for most marketing plans.
The only page builders with less expensive options are Beaver Builder and OptimizePress, costing $99 per year (about $8 per month). But those are considered more expensive because you need a WP subscription to use them. So, they are generally more expensive because they require additions.
Those who desire real business growth (and achieve it) will outgrow Lander quickly. But as an entry-level builder, Lander does great at providing excellent service.
