LanderApp Review: The World’s Cheapest Landing Page Builder

Lander logo
Rating
3.8/5
Contents

In the world of landing page builders, many options exist. ClickFunnels, HubSpot, Sendinblue, and DropFunnels are all kings in their respective areas. But for many business owners, paying for these services is quite a challenge. 

Enter Lander, arguably the cheapest landing page builder you can pay for.

From a general glance, Lander feels like the Wish.com of landing page builders. After all, no other page builders start at $16 per month. At least, if you don’t count Beaver Builder or OptimizePress (which requires you to have a WP site).

But, if you’ve ever bought something from Wish.com, you know these things can surprise you. So, is the cost of Lander equal to the quality, or is there something worth finding here? Let’s find out in this Lander review. 

What is Lander?

  • Alt: Lander home page screenshot. 

Lander is a landing page builder owned by an unidentified person. Their advertised products include landing pages, templates, and A/B testing.

The company claims to have over 140 thousand customers, over 80 million landing page visitors, and over 290 thousand landing page customers. Most of them are likely seeking a cheap page-building alternative.

As of this review, Lander’s site owners seem to have forgotten their SSL certificate:

Whoops.

Well, that doesn’t fill my heart with confidence. But this says nothing about the tools. So in the interest of a fair review, let’s dig into what they’ve got. 

Lander pros and cons

Pros

  • The cheapest landing page builder on the market
  • Site builder focuses on a straightforward drag-and-drop interface
  • Freeform builder not constrained by a grid-based system, offering excellent creativity
  • A/B testing features with all plan levels 
  • Additional edits to get more control over the mobile page 

Cons

  • No SSL certificate indicates a major potential account security issue
  • Tight limitations on the number of visitors 
  • There are few templates, and some of them are not good designs 
  • Few website elements for customization 
  • Pages are not automatically mobile ready 
  • No table editor for your pages 
  • No way to get more visitors 

Lander pricing and plans 

  • Alt: Lander pricing and plans

Lander offers two different pricing options. In both cases, Lander offers a 14-day free trial. 

You’ll also find out that the company REALLY wants you to sign on for a whole year. 

The Basic Plan

 The Basic Plan is sold for $49 monthly or $192 annually. The yearly plan averages $16 per month, a hefty discount. 

Here are the features you get with this entry-level plan:

  • Five thousand visitors a month
  • Three custom domains
  • Facebook landing pages
  • SSL encryption (ironic)
  • A/B testing features 
  • Email marketing integration
  • Email customer support (no live chat)
  • Can add custom code 

The Professional Plan

If you want a bit more from your builder, you can pay $99 per month (or $996 annually) under the professional plan. Here’s what you get for this one:

  • 25 thousand visitors per month
  • ten thousand custom domains
  • Webhook, Zapier, Marketo, and Salesforce integrations
  • Dynamic text replacement tools
  • Live chat and technical support.

At $90 per month, this makes the site more comparable with top-tier brands. The visitor limitations behind each plan also might cause you to hit a wall quickly. 

Landingi solves this problem by letting you buy more visitors. But Landerapp doesn’t offer the same solution, shutting you down after exceeding these limits. A third unlimited plan would be nice. 

Getting started with Lander

When you sign up for your free trial, you aren’t required to fill in a payment card. This is great, as the lack of an SSL certificate makes me nervous. 

Lander throws you right into things, starting with a short video tutorial. Clicking the “new” button in the upper-left will get you started. 

Selecting from different page templates

  • Alt: Lander landing page templates 

 Lander starts you off like all builders do by letting you choose from different templates. The templates you get from Lander vary in quality. You also only get a few options for templates, sorted by seven different categories.

There is a beta builder you can access that provides a few more options and is said to be faster. However, to get an authentic experience, we will stick with the standard builder.

Navigating the landing page builder 

  • Alt: Lander landing page builder 

Compared to other builders, Lander has decided to put most of its tools on the right side of the screen. Much like Kickpages, this leaves the interface feeling a bit cluttered. But it is easy to navigate.

The top navigation bar contains your save, preview, undo/redo, grid, duplicate, and send forward/backward options. Sending things forward or backward helps with layering, which can help with dynamic designs.

The tools menu contains all your basic website elements like text, buttons, videos, and lines. Scrolling down will reveal social buttons (like for sharing) and advanced buttons related to map data, timers, custom HTML, and PayPal links. Other page builders have far more options, but all of your basics are here. 

The far-right menu contains your website or page element properties. There is surprising customization here, given what you pay for. Meanwhile, the goals tab reminds you of your goals for the page, like getting someone to fill out a form or make a purchase. 

Adding and editing elements

  • Alt: Lander’s freeform drag-and-drop builder

To add elements, you drag them onto the page. Editing them is also simple, as you can click once for the object properties and click twice (or click the pencil icon) to see the contents. 

Whenever you edit the contents, a new window will appear either on the top or in the middle. 

  • Alt: Text editing using the Lander page builder 

The most surprising part of this editor is the ability for freeform movement. Dragging different objects around the page isn’t constrained within a grid. This is a feature you would expect from far more expensive builders. 

You’ll want to look for “general” settings under your properties window to make the buttons and forms actually do things. The only option is to connect it to a URL, which can lead to a download, an external website, or another page to create a funnel. You can also add the same process to your forms. 

Once you are, click the finish button in the upper-right corner. 

Advanced tools on the landing page dashboard

  • Alt: Lander landing page dashboard

Once finished with the landing page, you can move on to the dashboard. The dashboard has some surprisingly helpful features. 

Lander’s A/B testing tools 

The most useful of these features is A/B testing. By clicking “new variant” at the top, you can create a different version of your page. A/B testing is often the cornerstone of successful marketing campaigns. 

  • Alt: A/B testing using Lander

The information you get on your testing is basic but easy to understand. You can also easily control the traffic split by changing the top bar. You can even decide to create a third variant page. 

Creating your confirmation page and mobile page 

Scrolling down reveals that you can create a confirmation page (or a thank you page). You also need to create a page for mobile users. The mobile page will be based on your prior template, but it does make it clear your page isn’t adaptive. 

The mobile editor is identical to the standard editor, the only difference being your available page width. This means there is no way to view your page in tablet mode, which alienates some potential customers. 

Landing page integrations 

  • Alt: Lander integrations 

You can integrate your landing page with many pages and marketing platforms. These include Email, Doppler, Mailchimp, Facebook, and Zapier. 

This is where the “Facebook landing page” feature comes in, as you can share your landing pages directly to the social media platform. Everything else indicates there are fewer integrations than other builders. The one integration type they are missing here is for webinars.

Welcome emails 

  • Alt: Lander welcome email screen

The last feature you get is automatically sending your new lead a welcome email. This sends a welcome email to your customer when they fill out a form, which is the only form of automation you get.

The editor is a bare-bones text editor, so don’t expect fancy design features. Sendinblue sets the standard for email editing in the industry.

Because Lander is cheap, there are no additional email marketing features. Instead, you should consider MailChimp or ConvertKit if you want email marketing. But, for what you get, it’s surprising to see any automated features. 

Is Lander worth the money? 

Because Lander is so inexpensive, it being worth the money is purely based on how you can use it. Because of the hard visitor counts, this is too small for most businesses. Even solopreneurs might run out of space before long. 

Lander could benefit from adding a third tier with more visitors. Even better, they could add a tier with unlimited visitors. But instead, its current format is severely limiting, which makes this unsuitable for most marketing plans. 

The only page builders with less expensive options are Beaver Builder and OptimizePress, costing $99 per year (about $8 per month). But those are considered more expensive because you need a WP subscription to use them. So, they are generally more expensive because they require additions. 

Those who desire real business growth (and achieve it) will outgrow Lander quickly. But as an entry-level builder, Lander does great at providing excellent service.

Lander logo
Rating
4.8/5
Starting At
$49.00/mo
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Written by:
Chris Altamirano

Chris is a digital nomad. He loves tacos, tech & traveling. His favorite soccer team is FC Barcelona. He created 2BW to help people navigate through the maze of getting online. Learn more about Chris.

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